Optical Hopscotch is the title of one of many quirky songs written by the Ohio-based rock band Guided by Voices. Often compared to The Who by indie rock critics, GbV is led by the prolific singer/ songwriter Robert Pollard.
Why this song? I like the title. The best communication derives from keen observation and listening. This blog hops around to a variety of topics, with a primary focus on nonprofit and grantmaker communications and trends.
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